Airports – the newest runways ?!

Coco Chanel said “Dress shabbily and they remember the dress, dress impeccably and they remember the women”. 

This is possibly the very basic new-age need - to remain impeccably dressed at all times and for all occasions!

So then are ‘airport looks’ a new-age need or just another peer pressure tactic?

It is amusing to witness celebrities on their latest airport looks which are so carefully crafted to look cool, comfortable and accidentally thrown together. This actually seems like the best part of this trend – it can be put together with a mix & match of just about anything from your wardrobe. Probably why the brands are refraining from promoting such a poor sales generator that benefits them in no way whatsoever.

However all snide remarks aside, there is also a sense of realistic utility involved. While traveling there is a need for comfort, especially in a long haul.

Comfort can be in a pair of slacks with an easy, relaxed tee and a simple long shrug with sandals. It can also be in your laid out linen straight legs with a soft turtle neck and sneakers. A convenient dump-it-all tote or duffel is almost a must. And not to forget the simple add-ons of sunglasses to hide away those jet-lagged eyes, a hat to conceal the unkempt hair and a trench or a jacket to cover all things crushed.

So while it seems that it is the celebs that gain the most out of this fad, it still might be worth indulging into just for the simple reason of looking fashionable and being comfortable. 

After all, Chanel did also say “The best dress in the whole world is the one that looks good on you” – seems like she was clued in!

Co-authored by Pooja Rao and Vipul Mathur.

Pooja is a Lead buyer with Abof.com. And a fashionista herself. She has acute sense of identifying the upcoming trends and consumer behavior leading to the same.